Guangdong Kaiyu Science and Education Culture Co., Ltd, founded in 2004, is located in Chenghai, the hometown of Chinese toys.

Focus on the research, development, production and sales of educational toys and teaching aids for preschool , science and education.

Adhere to the purpose of credibility-based, quality-first, continuous advancement, and sincere service, We create our own Chinese science and education brand! 

Why Choose Us

"With a pragmatic career mentality and excellent supporting facilities resources, we provide customers with high-quality services"

Quality management
Behind thousands of trusts is 100% reliable quality

Advanced production strength
In the production workshop of more than 30,000 square meters, it is the machines, not the workers, who are busy

Our Brand



Educational Toys Market - Global Outlook and Forecast 2021-2026

Educational Toys Market - Global Outlook and Forecast 2021-2026

According to research and analysis by consulting and intelligence firm Arizton, the global educational toy market size in 2020 is 19.2 billion US dollars, and is expected to reach 31.62 billion US dollars by 2026, with a CAGR growth rate of 7.12% during the forecast period. The easier process of children learning quickly with the help of educational toys is expected to drive the growth of the global educational toys market. The recent trend of augmented reality (AR) learning toys is likely to drive the demand for educational toys year-over-year. The learning toy market is witnessing growth due to the impact of digital consumerism on learning toy sales. Suppliers are embracing e-commerce distribution channels to increase market profits. Amazon, eBay, Tmall and are some of the most prominent providers in the online retail space. As awareness of toy safety increases, authorities have introduced new regulations to ensure materials are safe for end users. Educational games that improve cognitive skills are expected to experience the fastest growth with a CAGR of 9.25% over the forecast period. Continued efforts by several governments to reduce plastic use are likely to shift consumer consumption away from plastic to sustainable materials that are easy to recycle. There are various retailers such as Frida and Friedrichoff that focus on offering eco-friendly eco-label non-toxic products. Business Case In July 2020, the Alex brand was acquired by "Going Global First" to form a new company, Alex Global Products. Alex Global Products offers products under a broad portfolio of brands including Alex Toys, Ideal, Backyard Hunting, ZOOB and others. In September 2020, Vtech announced the expansion of its Go-Go smart wheel product line with the launch of new interactive STEM toys for babies and toddlers. These help children enhance their imagination and promote joy and fun. The APAC region is expected to have the highest growth rate of 10.92% in 2020, with the largest market share of educational toys at 28.10%. The growth of the STEAM category in Japan has led to a rise in the share of educational toys in the country. Educational toys growth factors Inspirational and self-motivated toys have grown rapidly as parents want their children to learn about various career options. Hence, this segment is driving the growth of learning toys globally. Playing with action figures and vehicles develops a child's imagination, which allows them to think outside the box, which is not so effective in online and video games. As a result, sales of these games are booming in the global educational toy market. Brand loyalty is an important aspect of the growth of retail suppliers in the learning toy market. Smart toys are increasingly gaining momentum, enabling children to learn about the latest technology and its capabilities. Suppliers are expected to develop smart models to capture growth opportunities in the global market. Educational Toys Market Segmentation Types of educational toys Educator Type age group distribution channel type geography Insights by Educational Toy Type Academic toys accounted for the highest proportion among educational toys, accounting for 36.69%. The growing awareness of children's education in APAC, Latin America and Arab countries has driven the demand for educational toys in countries such as South Korea, Brazil, India, South Africa, etc. The development of STEM toys that make learning complex concepts easy and fun is expected to drive the demand for academic toys across countries. During Covid-19, when most people are locked at home, some suppliers are struggling to find ways to improve their product lines and expand their offerings in the market. Educator Type Insights Classroom games have a huge share of 21.39% in the educational toys market. Classroom toys promote learning in a fun way and prevent kids from getting bored. These institutions are adding board games and toys to promote formal education. This is expected to drive the demand for classroom games in various schools ranging from kindergarten to secondary school in various countries. Insights by age group The 3-8 age group is the leader in the educational toy market, accounting for 34.47% of the market. Children at this age need to develop several social and emotional skills. Games such as kitchen utensils, doctor utensils, ice cream parlors, machine tools and more are still popular among children. These encourage physical activity and promote children's motivation. Hence, the demand for such toys is expected to support the market growth in the coming years. Insights by distribution channel Offline distribution channels dominate the educational toys market share and are expected to register an incremental growth of USD 5.99 billion over the forecast period. Visual merchandising plays a prominent role in promoting offline sales of toys as it seduces children and influences them to convince parents to buy toys. Offline sales
Recommend the following educational toys

Recommend the following educational toys

1. Puzzles can cultivate children's patience, observation and thinking. More than a thousand years ago, there were tangram puzzles in our country, which gradually evolved into intellectual games, so jigsaw puzzles are a very ancient intellectual game. Puzzles are about developing children's ability to be patient, thinking, and carefully observing the process of things. When the child first starts to play, the speed is generally relatively slow. If the child can't solve the puzzle for a while, the parents must not be impatient. They can assist and practice a few times, and the child can complete the puzzle independently. The difficulty of the puzzles is different, and parents can choose puzzles of different difficulty for their children to play step by step. 2. Ball games, improve children's athletic ability and coordination ability There are many types of balls, such as beach balls, table tennis, leather balls, basketball, football. The ball can exercise the whole body of the child, because there are many ways to play the ball. One or two-year-old children can choose a ball. Children can throw, pick up, throw, and toss the ball. By constantly throwing and picking up the ball, the child's waist, upper and lower body muscles have been exercised. Children after the age of three can practice racking, pitching, and kicking, and practice their sense of direction, coordination, and observation skills. Children's athletic ability can be well exercised. At the same time, the ball is also a good helper for children's social interaction. While playing with friends, it also exercises children's cooperation ability. 3. Building blocks, cultivate children's creativity, space ability and hands-on ability The building blocks are divided into wooden building blocks and interlocking building blocks. When the child is younger, it is recommended to choose wooden building blocks. After the age of three, you can choose interlocking building blocks, which children prefer. Today's building blocks are brightly colored, attracting children's attention and arousing their interest. In the process of building blocks and pushing blocks, the children exercised their hands-on ability, spatial imagination and creativity by constantly grasping, holding and building blocks. In the process of assembling building blocks, children need to coordinate their hands and brains, and exercise their hand-brain coordination ability. No matter how cold or hot the weather is, children can play with building blocks at home, which also reduces the time children spend watching TV and playing with their mobile phones. 4. Painting class, improve aesthetics and imagination Children are small, they don’t know words and can’t write. Painting has become a way for children to express their personality. It’s a child’s nature to paint. Drawing can exercise children's use and understanding of color, exercise children's hand, eye and brain coordination, and improve children's aesthetic ability. In the process of drawing, children need to draw what they see to exercise their memory and space ability. Painting toys provide a platform for children to play to their fullest. The paintings created by children are unique, cultivate children's self-confidence, and at the same time improve children's imagination and aesthetic ability. Toys are the most intimate partners of children. Choosing the right educational toys not only has entertainment functions, but also can develop children's intelligence and stimulate the development of children's hearing, vision and touch.
Accompany the child to build blocks and exercise his brain thinking

Accompany the child to build blocks and exercise his brain thinking

Building blocks are an indispensable toy for children now, and children who often play with building blocks have a good effect on the development of the brain. It is really a pity for a child who has no experience of playing with building blocks in his childhood, because there is a lot of fun through building blocks. Wouldn't it be a pity to miss it? Often accompany the child to play the game of building blocks, not only to exercise the brain development, but also to exercise his eye coordination ability, and the balance of physical coordination ability are all useful. It not only allows him to give full play to his imagination, but also uses his brain to manage space and arrange objects. The manufacture and structure of space, continuous innovative thinking, every time there are new discoveries and structures . Give full play to your imagination and creativity, exercise your thinking ability, and improve your vision and sense of touch. Shapes can also be compared to identify different shapes and structures. What kind of wholes they can build makes his study of shape a new experience each time. The color of the blocks will also give him a visual impact and stimulate his color discrimination. Building blocks are a toy that can exercise children's intelligence in many ways, and are easy for children to like. Now almost every child has this kind of toy, but many parents do not have time to play with their children, so it is always forgotten in the corner, or they simply play by themselves, and some even put it away! Such a fun toy, we shouldn't let it be a decoration, make the most of it Get up!
What is an early education toy

What is an early education toy

Early education toy is a new type of toy, it is developed from early education machine, it can also be said to be the second generation of early education machine; there is also a saying that early education toy is a new generation of educational toys, a market segment of the toy category . Some of the commonalities of most early education toys on the market at present are: animal or doll-shaped toys that can realize simple artificial intelligence such as dialogue, recognition of body position, and interaction with people. Early education is only a part of the function of the toy, which is interspersed in the interactive process to complete. The biggest feature of this kind of early education toy is that it minimizes "teaching" to the greatest extent, and is more used for "playing", which truly realizes entertainment through education. They are more like smart toys than early childhood education machines. There are many varieties of early education toys, and the commonly used classification methods are: classification by material, classification by user's age, classification by product technology and power structure, classification by use function, classification by state of toys, etc. 1. According to the different materials used to make toys, it can be divided into cloth plush toys, wooden toys, metal toys, gum toys, clay toys, bamboo toys and glass toys. 2. According to the different age levels of use, it can be divided into baby toys (3 years old and below), preschool (toddler) toys 8 years old and below, school children's toys 14 years old and below, and adult toys above 14 years old. 3. According to the process technology and power structure of the product, it can be divided into inertia toys, clockwork toys, drag toys, mechanical toys, pneumatic toys, electric toys, electronic toys (including voice control, light control and remote control toys, etc.), computer network Toys, solar toys, infrared toys, laser toys, etc. 4. According to the different functions, it can be divided into teeth-biting toys, pinch-grip toys, (plastic sound toys, rattles), enlightenment toys (visual toys: such as software toys; listening toys; such as musical instruments, music toys), preschool education Toys (building blocks, jigsaw puzzles, sand paintings), educational toys (rubik's cube, video game consoles), sports toys (such as baby carriages and hula hoops for physical fitness), model toys (aircraft models, architectural models, car models), daily toys, Gift toys, appreciation toys, projectors for early childhood education (such as story lights), etc. 5. According to the different shapes of toys, it can be divided into dynamic toys and static toys. It can also be divided into analog toys, cartoon toys, etc.

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