Guangdong Kaiyu Science And Education Culture Co.,ltd._Puzzle blocks_cience building blocks

According to research and analysis by consulting and intelligence firm Arizton, the global educational toy market size in 2020 is 19.2 billion US dollars, and is expected to reach 31.62 billion US dollars by 2026, with a CAGR growth rate of 7.12% during the forecast period. The easier process of children learning quickly with the help of educational toys is expected to drive the growth of the global educational toys market. The recent trend of augmented reality (AR) learning toys is likely to drive the demand for educational toys year-over-year. The learning toy market is witnessing growth due to the impact of digital consumerism on learning toy sales. Suppliers are embracing e-commerce distribution channels to increase market profits. Amazon, eBay, Tmall and JD.com are some of the most prominent providers in the online retail space. As awareness of toy safety increases, authorities have introduced new regulations to ensure materials are safe for end users. Educational games that improve cognitive skills are expected to experience the fastest growth with a CAGR of 9.25% over the forecast period. Continued efforts by several governments to reduce plastic use are likely to shift consumer consumption away from plastic to sustainable materials that are easy to recycle. There are various retailers such as Frida and Friedrichoff that focus on offering eco-friendly eco-label non-toxic products. Business Case In July 2020, the Alex brand was acquired by "Going Global First" to form a new company, Alex Global Products. Alex Global Products offers products under a broad portfolio of brands including Alex Toys, Ideal, Backyard Hunting, ZOOB and others. In September 2020, Vtech announced the expansion of its Go-Go smart wheel product line with the launch of new interactive STEM toys for babies and toddlers. These help children enhance their imagination and promote joy and fun. The APAC region is expected to have the highest growth rate of 10.92% in 2020, with the largest market share of educational toys at 28.10%. The growth of the STEAM category in Japan has led to a rise in the share of educational toys in the country. Educational toys growth factors Inspirational and self-motivated toys have grown rapidly as parents want their children to learn about various career options. Hence, this segment is driving the growth of learning toys globally. Playing with action figures and vehicles develops a child's imagination, which allows them to think outside the box, which is not so effective in online and video games. As a result, sales of these games are booming in the global educational toy market. Brand loyalty is an important aspect of the growth of retail suppliers in the learning toy market. Smart toys are increasingly gaining momentum, enabling children to learn about the latest technology and its capabilities. Suppliers are expected to develop smart models to capture growth opportunities in the global market. Educational Toys Market Segmentation Types of educational toys Educator Type age group distribution channel type geography Insights by Educational Toy Type Academic toys accounted for the highest proportion among educational toys, accounting for 36.69%. The growing awareness of children's education in APAC, Latin America and Arab countries has driven the demand for educational toys in countries such as South Korea, Brazil, India, South Africa, etc. The development of STEM toys that make learning complex concepts easy and fun is expected to drive the demand for academic toys across countries. During Covid-19, when most people are locked at home, some suppliers are struggling to find ways to improve their product lines and expand their offerings in the market. Educator Type Insights Classroom games have a huge share of 21.39% in the educational toys market. Classroom toys promote learning in a fun way and prevent kids from getting bored. These institutions are adding board games and toys to promote formal education. This is expected to drive the demand for classroom games in various schools ranging from kindergarten to secondary school in various countries. Insights by age group The 3-8 age group is the leader in the educational toy market, accounting for 34.47% of the market. Children at this age need to develop several social and emotional skills. Games such as kitchen utensils, doctor utensils, ice cream parlors, machine tools and more are still popular among children. These encourage physical activity and promote children's motivation. Hence, the demand for such toys is expected to support the market growth in the coming years. Insights by distribution channel Offline distribution channels dominate the educational toys market share and are expected to register an incremental growth of USD 5.99 billion over the forecast period. Visual merchandising plays a prominent role in promoting offline sales of toys as it seduces children and influences them to convince parents to buy toys. Offline sales

1. Puzzles can cultivate children's patience, observation and thinking. More than a thousand years ago, there were tangram puzzles in our country, which gradually evolved into intellectual games, so jigsaw puzzles are a very ancient intellectual game. Puzzles are about developing children's ability to be patient, thinking, and carefully observing the process of things. When the child first starts to play, the speed is generally relatively slow. If the child can't solve the puzzle for a while, the parents must not be impatient. They can assist and practice a few times, and the child can complete the puzzle independently. The difficulty of the puzzles is different, and parents can choose puzzles of different difficulty for their children to play step by step. 2. Ball games, improve children's athletic ability and coordination ability There are many types of balls, such as beach balls, table tennis, leather balls, basketball, football. The ball can exercise the whole body of the child, because there are many ways to play the ball. One or two-year-old children can choose a ball. Children can throw, pick up, throw, and toss the ball. By constantly throwing and picking up the ball, the child's waist, upper and lower body muscles have been exercised. Children after the age of three can practice racking, pitching, and kicking, and practice their sense of direction, coordination, and observation skills. Children's athletic ability can be well exercised. At the same time, the ball is also a good helper for children's social interaction. While playing with friends, it also exercises children's cooperation ability. 3. Building blocks, cultivate children's creativity, space ability and hands-on ability The building blocks are divided into wooden building blocks and interlocking building blocks. When the child is younger, it is recommended to choose wooden building blocks. After the age of three, you can choose interlocking building blocks, which children prefer. Today's building blocks are brightly colored, attracting children's attention and arousing their interest. In the process of building blocks and pushing blocks, the children exercised their hands-on ability, spatial imagination and creativity by constantly grasping, holding and building blocks. In the process of assembling building blocks, children need to coordinate their hands and brains, and exercise their hand-brain coordination ability. No matter how cold or hot the weather is, children can play with building blocks at home, which also reduces the time children spend watching TV and playing with their mobile phones. 4. Painting class, improve aesthetics and imagination Children are small, they don’t know words and can’t write. Painting has become a way for children to express their personality. It’s a child’s nature to paint. Drawing can exercise children's use and understanding of color, exercise children's hand, eye and brain coordination, and improve children's aesthetic ability. In the process of drawing, children need to draw what they see to exercise their memory and space ability. Painting toys provide a platform for children to play to their fullest. The paintings created by children are unique, cultivate children's self-confidence, and at the same time improve children's imagination and aesthetic ability. Toys are the most intimate partners of children. Choosing the right educational toys not only has entertainment functions, but also can develop children's intelligence and stimulate the development of children's hearing, vision and touch.

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